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Branding, Web Design


Rocky Times in SaaS-land

Imagine, if you will, a world where spreadsheets and calculators reign supreme in the construction biz. In this world, a shining beacon of hope emerges: CostMiner, a SaaS product designed to make construction estimating a breeze. 

There's just one tiny problem—their digital presence was about as appealing as a moldy sandwich at a buffet. Their logo? A design disaster. Their website? A user-experience nightmare. Potential customers would sign up for free trials faster than you can say "Bob the Builder," but when it came to opening their wallets, crickets.

CostMiner was stuck in digital quicksand. Despite offering a solution that could revolutionize estimating for construction folks, their brand screamed "trust us, we're definitely not experts!" It was clear: if CostMiner was going to turn those free loaders—I mean, free users—into paying customers, they needed more than a facelift. They needed a digital rebirth.

Heroic Intervention

So, we strapped on our superhero capes (they're very stylish, by the way) and dove headfirst into the challenge. Our mission? To transform CostMiner from a digital wallflower into the belle of the ball.

We took that tragic logo and turned it into a symbol of hope, precision, and reliability. Something that, when you look at it, you think, "Yes, these are the people I trust with my construction estimates."
Next, we tackled the website. Our goal was to make it so intuitive, so user-friendly, that even the most tech-averse construction veteran could navigate it with ease. We're talking about a digital experience smoother than freshly poured concrete.

We didn't just stop at looks; we gave them the gift of gab in the form of SEO. With a few well-placed keywords and some behind-the-scenes magic, we set CostMiner on a path to digital dominance. Then we handed them the reins to keep the momentum going, because hey, we're generous like that.

A Cinderella Story

Hold onto your hard hats, because CostMiner's transformation was nothing short of miraculous. Traffic to their site skyrocketed by a jaw-dropping 2300%. But wait, there's more! Their conversion rate didn't just improve; it hit levels they'd never seen before. It was like watching a caterpillar turn into a butterfly, if caterpillars were SaaS platforms and butterflies were wildly successful businesses.

From the brink of digital obscurity to the spotlight of success, CostMiner is now living its best life. Their story is a testament to the power of a great brand, a user-friendly website, and a little SEO love. It's a reminder that in the digital world, it's not just about having a great product; it's about making sure people can't resist clicking "subscribe."


More Traffic


More Conversions


More Revenue