Ready for Change
Enter PlanSwift, the heavyweight in "take off and estimating" software, beloved by construction professionals for swapping paper chaos for digital order. Despite its solid standing and loyal user base, PlanSwift faced a dilemma: a website that was, well, just okay. It was like that reliable old tool you've had forever—it does the job, but deep down, you know there's something better out there. The sense was, without a shake-up, they were inching backward rather than leaping forward.
Recognizing the need for a drastic change, PlanSwift decided it wasn't enough to just tweak and tune. No, this called for a bold move: a complete website overhaul. Imagine tearing down an outdated, but familiar, building to erect a modern marvel in its place. That was our plan for PlanSwift's digital home—a total demolition of the old to make way for a website that was not just new, but revolutionary.