Background

The Garden Men are a Sydney-based landscaping and garden maintenance business with decades of experience. But you wouldn’t have known that from looking at their website.

Their old site presented as generic, outdated, and was doing very little to build trust or show off their expertise. It didn’t reflect the quality of their work, and unsurprisingly, it wasn’t bringing in many leads.

Strategy

Our goal was to position The Garden Men as a high-quality, trustworthy business that stands out in a crowded industry.

We started by identifying what made them different – decades of experience, a loyal client base, and a strong reputation in their local area – and then looked at how we could express that through design and content.

Solution

We designed and built a custom website that was clean, modern, and entirely unique to them. It immediately looked and felt higher quality than the average landscaping site, which helped build trust and convert more visitors into enquiries.

Straight after launch the volume of leads jumped significantly. So much so that we had to pause any further marketing while they caught up.

Once they had the capacity, we supported them with ongoing SEO and content writing to keep their pipeline full – until they got busy enough that they didn’t need us anymore.