Less haggling, more clients.
A complete brand rebuild around the team's actual personality. Experienced, fun, premium. Brought in 6× more leads.
The problem
Duke's Plumbing was kept getting low-quality leads. Work was coming in, but everyone wanted to negotiate pricing. The business looked like every other plumber in town and gave buyers no reason to care about anything beyond how much it would cost.
The approach
Worked with a specialist branding agency to complete a rebrand focused around the team's mascot, incorporating their fun side without sacrificing on their expertise. They ended up with new positioning, a high end visual identity, and a website that filtered for the right buyer instead of anyone that needed plumbing.
- Brand strategy
- Visual identity
- Conversion-led copy
- Custom site design & build
"I have been able to charge more for my services and people are very proud to work with my company in part because of how well the business comes across."